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Feb
13
2025
Feb
13
2025s

ASAM e.V. designates Deepen.AI as strategic partner for North America

ASAM e.V., a leading global standardization organization for automotive Simulation and Validation, is expanding its footprint in North America with Deepen.AI acting as strategic partner. The contract was signed at CES 2025 in Las Vegas and marks a significant step in expanding ASAM’s global reach.



Hoehenkirchen, GERMANY / Santa Clara, CA, USA – Feb 13, 2025 – On January 08, 2025, Mohammad Musa, Founder and CEO of Deepen.AI and Marius Dupuis, CEO of ASAM e.V. signed an agreement that designates Deepen.AI as Strategic Partner of ASAM in North America. In that role, Deepen.AI will extend ASAM’s visibility in the North American market, drive the adoption of ASAM standards and foster collaboration with key industry players.

 

To kick off the partnership, Deepen.AI is hosting a meetup on February 19, 2025 in Santa Clara, CA, (register: https://lu.ma/6gjl1dcd) held in cooperation with The Autoware Foundation. The event will introduce ASAM and some of its key standards, including ASAM OpenDRIVE, ASAM OpenSCENARIO and ASAM OpenODD, to the regional market.  For those unable to attend in person, Deepen.AI is hosting a webinar on February 27, 2025 at 9:00 amPT (register: https://www.asam.net/conferences-events/detail/webinar-standardization-as-a-business-case/) where OEMs and tool vendors will provide insights into the specific benefits they gain from ASAM standards. Both events are free of charge and open to the whole mobility industry.

 

“At Deepen.AI, we recognize the importance of standards in Simulation, testing and Validation,” said Mohammad Musa, CEO of Deepen.AI. “We are excited to work with ASAM to strengthen industry alignment in North America and accelerate the adoption of ASAM standards.”

 

Marius Dupuis, CEO of ASAM e.V., emphasized the significance of this collaboration: “Our member Deepen.AI is well-connected in the North American market. They have a strong background in AI and Simulation technologies, and they know ASAM well as they have actively contributed in our standardization projects. By partnering with them, we are ensuring that ASAM standards gain traction in this critical region.”

 

The partnership between ASAM and Deepen.AI underscores ASAM’s commitment to global standardization and ensures that automotive companies in North America can benefit from internationally recognized standards and best practices in Simulation, Validation, and testing.

 

 

About ASAM e.V.

ASAM e.V. (Association for standardization of automation and measuring systems) is an international non-profit organization with more than 400 member companies that develop standards for the mobility industry. We promote collaboration between OEMs, Tier-1 suppliers, tool vendors and academics by creating standardized interfaces and data formats for vehicle development, testing, Validation and Diagnostics. Our standards are used by leading automotive manufacturers, suppliers, and tool vendors worldwide. (www.asam.net)

 

About Deepen.AI

Deepen.AI is a safety-first data lifecycle company specializing in machine learning and AI for autonomous systems. Our customizable tools and services support enterprises and start-ups worldwide.

Deepen AI also supports safe autonomous vehicles through initiatives like Safety Pool and taking part in ASAM standardization, including ASAM OpenLABEL, ASAM OpenODD, ASAM OpenXOntology, and ASAM OpenSCENARIO DSL. (www.deepen.ai/)

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