ASAM partners with Vehicle Tech Week Europe to increase visibility and strengthen cross-industry collaboration

ASAM e.V. is partnering with UKi Media & Events through a strategic partnership with Vehicle Tech Week Europe. The partnership aims to expand the visibility of ASAM’s standards, initiatives, and expert network while fostering cross-industry exchange.

Taking place in Stuttgart, Germany, from June 23–25, 2026, Vehicle Tech Week Europe brings together Automotive Testing Expo, Autonomous Vehicle Tech Expo, and Automotive Interiors Expo into a single platform. For ASAM, this creates direct access to a broad, international audience across the full vehicle technology ecosystem.

A key element of the partnership is enhanced media and communication support. UKi Media & Events will help increase the visibility of ASAM activities and events, including the ASAM Technical Seminar and the ASAM International Conference (Nov 04 - 05, 2026 in Munich), enabling broader outreach and engagement with industry experts and decision-makers. The collaboration opens up new opportunities to position ASAM standards within a wider, interdisciplinary context and to strengthen dialog across domains including Is the process of imitation of the behavior of a modeled real-world system over time.Simulation, testing, The process of determining that a system performs and meets the needs for identified end users.Validation, and automation - within and beyond automotive.

Marius Dupuis, CEO of ASAM, says: "We are pleased to deepen our collaboration with UKi Media & Events. This partnership allows us to present our standards, initiatives and activities to a broader professional audience and to expand expert dialog and collaboration across disciplines and industries. 

ASAM connects experts who shape the technology of tomorrow through pre-competitive standardization. Our collaboration with UKi Media & Events creates exciting synergies by broadening the scope and impact of expert discussions, delivering value both for ASAM and the mobility industry as a whole. We look forward to building on this partnership.”