CEER National Automotive Company
What I Stand For:
Results-driven and dedicated professional, leveraging to secure over 26 years of leadership and technical expertise in Electric, Hybrid, and Conventional Vehicle Systems Engineering, Service Oriented Vehicle Diagnostics (SOVD), EE system architecture, and vehicle diagnostics development, by contributing to a globally reputed automotive organization. Seeking a strategic leadership role where I can drive innovation in EV/HEV technologies, diagnostics, functional safety, and regulatory compliance, lead high-performance cross-functional teams, and deliver next-generation vehicle solutions with measurable business impact.
Profile Summary:
Visionary Automotive Technology Executive with 26+ years of global leadership across Electric Vehicles, Software Defined Vehicles, EE Architecture, and Regulatory Diagnostics. Recognized industry authority in Service Oriented Vehicle Diagnostics (SOVD), Zonal and Central Compute Architectures, AUTOSAR platforms, and Powertrain OBD compliance across EU, US, and India.
Proven enterprise leader with full P&L accountability, having built and scaled multi-vertical automotive engineering businesses generating €147M+ revenue and leading cross-functional organizations exceeding 110 engineers across global locations.
Trusted advisor to OEM boards, regulatory bodies, and global standardization forums including SAE, ISO, and ASAM. Known for transforming legacy automotive platforms into future-ready SDV ecosystems integrating HPCs, Ethernet backbone architectures, AI-enabled diagnostics, OTA strategies, and functional safety frameworks.
Strategic Leadership Impact
Business Unit Creation & €147M Revenue Leadership
Built and scaled five strategic automotive engineering verticals across Gasoline, Diesel, Aftertreatment, and EE Technology domains, delivering €147M+ cumulative revenue between 2017 and 2023 while establishing full P&L accountability and operational governance.
National EV Platform Architecture – Clean Sheet SDV Deployment
Architected and led greenfield Service Oriented Vehicle Diagnostics SOVD implementation for CEER BEV and REEV platforms integrating 5 HPCs and 68 ECUs under Zonal and Central EE Architecture, forming the digital backbone of Saudi Arabia’s national automotive initiative.
Enterprise Diagnostics Governance – 278 SOP Programs
Directed PLM-controlled end-to-end diagnostics and OBD standardization across 278 model-year programs covering passenger, light commercial, and heavy-duty vehicle segments, ensuring multi-market regulatory compliance.
Global Regulatory & Dieselgate Technical Authority
Led software gap analysis and remediation strategy for 82 diesel engine variants across VW, Renault, Audi, Skoda, BMW, and Mercedes platforms during Dieselgate, serving as technical authority for EU and North American compliance frameworks.
Industry Standardization & Global Taskforce Influence
Represented OEMs and Tier-1 organizations for over 15 years in SAE, ISO, and ASAM taskforces contributing to J1699, J1979, J2012, J1939, ISO 15031, ISO 14229, ISO 22900, and ISO 17978 SOVD global standards evolution.
Powertrain & Aftertreatment Platform Consolidation
Engineered modular software architecture consolidating 39 SCR aftertreatment variants into a unified scalable platform, significantly reducing complexity and improving global deployment efficiency.
ECU Hardware Transition Innovation
Developed proprietary desktop software and calibration transfer framework enabling ECU hardware generation transitions within four months, minimizing downtime and accelerating regulatory recertification timelines.
Ford Master Technician – National First Distinction
Became the first automotive engineer in India to receive the prestigious Ford Master Technician recognition in 2002, marking early industry excellence within global OBD and diagnostics programs.
Advanced Diagnostic Expert Systems Pioneer
Designed and deployed Guided Diagnostics, Symptom-Based Diagnostics, and Diagnostic Expert Hybrid Systems frameworks across multiple OEM platforms, institutionalizing intelligent diagnostics ecosystems.
EV Charging & Functional Safety Validation Leadership
Directed Super Fast Charging, Plug and Charge, e-call, and HV safety validation programs meeting EU and US homologation standards across next-generation EV platforms.
Core Expertise & Strategic Skills
- EV & SDV Transformation Leadership
Enterprise strategy for BEV, REEV and Hybrid platforms
Zonal and Central EE architecture for Software Defined Vehicles
HPC integration and Ethernet backbone deployment
- Service Oriented Diagnostics & AUTOSAR Governance
SOVD architecture design and implementation
SOA and SOC based diagnostics ecosystems
AUTOSAR Classic and Adaptive platforms with OTA strategy
- Global Regulatory & Functional Safety Authority
OBD compliance across EU, US, CARB and BS-VI frameworks
ISO 26262 functional safety governance
Active contributor to SAE, ISO and ASAM standards
- Powertrain & Emissions Systems Strategy
Model-based controls and OBD systems development
SCR, DOC, DPF, LNT and aftertreatment integration
Dieselgate remediation and regulatory containment programs
- Enterprise Diagnostics & Validation Excellence
PLM driven diagnostics lifecycle across 278+ SOP programs
CI/CD enabled diagnostics automation and data integrity
LABCAR, EMI EMC, HV safety and vehicle integration validation
- Business & Organizational Leadership
Business unit creation delivering €147M revenue
Leadership of 110+ cross-functional engineers
Strategic roadmap execution and global stakeholder management
Work Experience
CEER National Automotive Company | Riyadh, Saudi Arabia Senior Manager – EE Vehicle Diagnostics & HPC Software Development | Mar 2024 – Present
- National EV Diagnostics Architecture & SDV Platform Leadership
Architected and deployed greenfield Service Oriented Vehicle Diagnostics SOVD framework for BEV and REEV platforms built on Zonal and Central EE Architecture integrating 5 High Performance Computers and 68 ECUs.
Leading AUTOSAR Classic and Adaptive Base Software, Middleware, and Flash Bootloader development across FZCU, RZCU, IVI, TBOX and ADAS HPC domains ensuring scalable SDV diagnostics backbone.
Enterprise Software Governance, OTA & Compliance Strategy
Established diagnostics development governance including CI/CD pipelines, issue management workflows, automation frameworks, and traceability mechanisms for BSW and FBL delivery.
Designed secure standard and Over The Air flashing strategies leveraging SOVD architecture improving scalability and lifecycle efficiency across CEER platforms.
Automated diagnostics database validation covering CDD, ODX/PDX, HPC CDD OpenAPI, Vehicle CDF and Android diagnostics ensuring vehicle-level delivery integrity.
System Engineering, Safety & Charging Integration
Leading EE system architecture, EDS building, system validation via LABCAR and Vehicle Integration Testing ensuring compliance with EMI EMC, HV safety and functional safety ISO 26262 standards.
Driving integration of Super Fast Charging, Plug and Charge, E-Call, energy and thermal management systems within SDV diagnostic ecosystem.
- Global Standardization & Capability Development
Representing CEER in ASAM SOVD workgroups contributing to SOVD 1.1 and 1.2 global standards evolution aligned with ISO 17978.
Mentoring Saudi graduate engineers building national capability in automotive diagnostics, SDV architecture and HPC software development.
FEV India Pvt Ltd | Pune, India Deputy General Manager – EE System Integration, Diagnostics & Validation | Apr 2021 – Mar 2024
- EV EE Architecture & Large-Scale Engineering Leadership
Directed 110+ engineers across EE Architecture, HV and LV systems, Diagnostics Development, EMI EMC simulation, Functional Validation and Energy Management for Electric, Hybrid, Quadricycle and Off-road platforms.
Led development of Zonal and Central EE Architectures enabling SOA and SOC based Software Defined Vehicle diagnostics deployment.
Charging Systems, Smart Features & Homologation Delivery
Developed and validated Super Fast Charging SFC and Plug and Charge PnC strategies through LABCAR and full vehicle validation under extreme environmental conditions.
Led cloud-based smart feature validation including Infotainment, HMI, VR and mobile app integration for SDV platforms.
Directed EE Component and System DVP, DVPR, integration validation and pre-homologation readiness for passenger cars, trucks and buses.
- Global Client & Business Expansion Leadership
Provided executive technical leadership for VinFast, Hyllion, ZF Autonomous Vehicles, Tata Motors and Mahindra programs ensuring delivery excellence.
Built EV capability roadmap and stakeholder engagement strategy across FEV global engineering centers.
Deputy General Manager – Diesel Powertrain Systems & OBD Strategy | Jun 2017 – Mar 2021
- Business Unit Creation & Revenue Accountability
Established and scaled Diesel Powertrain and Diagnostics vertical managing 72 Calibration Specialists and Engineers delivering integrated powertrain and aftertreatment solutions.
Contributed to cumulative €147M revenue generation between 2017 and 2023 across gasoline, diesel, aftertreatment and EE technology verticals.
Model Based Controls & Regulatory Compliance Leadership
Directed Model Based Powertrain Controls including EATS, OBD, MIL, SIL, HIL validation, base and application calibration strategies.
Delivered EU VI(d) and BS-VI OBD calibration and homologation programs for Renault, Nissan, Force Motors, Ashok Leyland, Tata and VW platforms.
Executed OBD robustness validation, in-use performance validation and certification support for global OEM programs.
Dieselgate Containment & ECU Transition Innovation
Led SW functional gap analysis for 82 diesel engine variants across VW, Renault, Audi, Skoda, BMW and Mercedes EU and NA platforms during Dieselgate remediation.
Engineered Desktop Application Software and Calibration Transfer framework enabling ECU hardware generation transition within 4 months.
- Global Expert Recognition
Recognized as FEV Global Expert for Powertrain OBD regulations and Vehicle Diagnostics Architecture development and standardization.
Deputy General Manager – Diesel Powertrain Systems & OBD Strategy | Jun 2017 – Mar 2021
- Business Unit Creation & Revenue Accountability
Established and scaled Diesel Powertrain and Diagnostics vertical managing 72 Calibration Specialists and Engineers delivering integrated powertrain and aftertreatment solutions.
Contributed to cumulative €147M revenue generation between 2017 and 2023 across gasoline, diesel, aftertreatment and EE technology verticals.
- Model Based Controls & Regulatory Compliance Leadership
Directed Model Based Powertrain Controls including EATS, OBD, MIL, SIL, HIL validation, base and application calibration strategies.
Delivered EU VI(d) and BS-VI OBD calibration and homologation programs for Renault, Nissan, Force Motors, Ashok Leyland, Tata and VW platforms.
Executed OBD robustness validation, in-use performance validation and certification support for global OEM programs.
Dieselgate Containment & ECU Transition Innovation
Led SW functional gap analysis for 82 diesel engine variants across VW, Renault, Audi, Skoda, BMW and Mercedes EU and NA platforms during Dieselgate remediation.
Engineered Desktop Application Software and Calibration Transfer framework enabling ECU hardware generation transition within 4 months.
- Global Expert Recognition
Recognized as FEV Global Expert for Powertrain OBD regulations and Vehicle Diagnostics Architecture development and standardization.
Continental Emitec Emission Control Technologies | Pune, India Senior Manager – SCR Dosing System Development | Aug 2015 – Jun 2017
Global SCR Platform Engineering & Modular Software Strategy
Led Gen III and Gen IV SCR Urea Dosing Systems development for 12V and 24V applications across light and heavy duty vehicles using Air Assisted and Airless architectures.
Consolidated 39 software variants into modular scalable platform integrating Fault Manager, OBD, SAE J1939, ISO 15031 and IS 27145 protocols.
Bench Validation & Regulatory Engagement
Directed bench-level validation using SAE J1699-3 and SAE J1939-84 including communication protocol validation, scan tool functionality and OEM service tool verification.
Represented Continental AG in ECMR, ARAI and SAE forums contributing to J1699, J1979, J2012 and J1939 diagnostics standardization.
Tata Motors Ltd., Engineering Research Centre | Pune, India Manager – OBD-II & Vehicle Diagnostics | Mar 2007 – Aug 2015
Enterprise Diagnostics Governance & 278 SOP Programs
Led PLM controlled end to end diagnostics development across passenger cars, SCVs, SUVs, pickups, medium and heavy duty trucks delivering 278 SOP programs.
Managed Generic OBD-II modes, monitors, regulatory compliance per SAE J1979, ISO 15031 and SAE J1939 across all powertrain ECUs.
Advanced Diagnostic Expert Systems Development
Architected Guided Diagnostics GD, Symptom Based Diagnostics SBD, Case Based Diagnostics CBD and Diagnostic Expert Hybrid Systems DEHS for enterprise vehicle diagnostics strategy.
Customized SAE J1699-3 and SAE J1939-84 compliance test cases fulfilling Indian, EU and US regulatory frameworks.
Regulatory & Industry Representation
Served as OBD-II Implementation Expert representing Tata Motors in ARAI and EU legislative forums between 2010 and 2015.
STI India | Bhubaneswar, India Team Lead – Ford SDD Automotive Guided Diagnostics | May 2005 – Mar 2007
Global Ford ETIS Diagnostics Deployment
Delivered scheduled diagnostics content authoring programs for Ford of Europe, Jaguar, Land Rover, Volvo and Aston Martin through Symptom Driven Diagnostics SDD frameworks.
Managed multi-project engineering teams executing SBD authoring, validation and field deployment using SPA, GRADEX and Odyssey tools.
Ford India Pvt Ltd | Chennai, India Vehicle Diagnostics & OBD Development Engineer | Apr 2000 – Dec 2004
Foundational OBD & Global Standards Contribution
Developed vehicle diagnostics and CARB OBD-II systems across gasoline and diesel platforms including Ikon, Escort, Mondeo, Fusion and Endeavour.
Contributed to SAE J1979 and J2012 standards development representing Ford NA and Ford EU global OBD community.
Led IVN validation, Ethernet backbone diagnostics, AUTOSAR adaptive ECU diagnostics and EMI EMC validation ensuring ECE R10.06 compliance.
REGULATIONS & Standard Contribution:
- OBD Regulations for the European Union (Euro V and VI) for Passenger Cars, Light and Heavy-duty commercial vehicles, for Conventional Powertrains
- Powertrain OBD Regulations for India (BS IV and VI)
OBD Regulations for REEV and BEV are being proposed to OEMs and Regulatory Authorities in the US, EU, and the Indian Continent.
- Diagnostics Standard Taskforce Contribution : SAE J1699 / J1979 / J2012 / J1939 / J1978 ISO 15031 / 14229 / 22901 / 22900 / SOVD 1.2 (ISO17978)
Professional Badges:
FORD Master Technician Badge – First Indian engineer to receive, 2002
SAE India Lifetime Member – Membership No. 7130510065
SAE International Lifetime Member (Classic) – Membership No. 6137553327
| Standard Domain | Level of expertise |
|---|---|
| Measurement & Calibration | Expert knowledge |
| Diagnostics | Standard author |
| ECU Networks | Expert knowledge |
| Software Development | Expert knowledge |
| Test Automation | Expert knowledge |
| Data Management & Analysis | Expert knowledge |
| Simulation | Expert knowledge |
| Standard | Level of expertise |
|---|---|
| ASAM ASAP 3 | Expert knowledge |
| ASAM CDF | Expert knowledge |
| ASAM MCD-2 D | Expert knowledge |
| ASAM MCD-3 D | Expert knowledge |
| ASAM SOVD | Standard author |
| ASAM OpenTestSpecification | Expert knowledge |