ASAM and CATARC Launch Joint Initiative to Tap Chinese Market for ASAM Standardization

Hoehenkirchen, - October 10, 2019 - In a ceremony held on September 27, 2019, ASAM e.V. (Association for Standardization of Automation and Measuring Systems) and CATARC Automotive Data Center founded a joint organization to establish ASAM in China. The newly formed working group "C-ASAM" has the task to promote interest in ASAM and its standards within the local automotive industry, to accompany local companies in the use of ASAM standards, to hold training on ASAM standards and to drive the acquisition and integration of Chinese ASAM members. An important goal of C-ASAM is to establish and implement local standardization activities and thus further expand the international acceptance of ASAM standards.

With the foundation of C-ASAM, ASAM is expanding its global footprint to one of the most important automotive markets. After Europe, Japan and the US, ASAM expects a strong membership growth in China within the next few years and a prosperous standardization community.

First activities of C-ASAM in regards to the ASAM OpenX standards in the domain “Simulation” are already in planning. Due to the great amount of new membership requests from China, driven by the cooperation with CATARC, ASAM anticipates a number of standardization impulses from China in the next years. 

Dr. Klaus Estenfeld, Managing Director of ASAM e.V., welcomes the joint project: "In recent years, ASAM and CATARC have established a very good and stable relationship. This is based in particular on our common interest in new technologies, such as ADAS and AV, and their successful implementation via the usage of standards. We are convinced that the automotive industry worldwide must work together on these issues and are therefore pleased to have found CATARC as a perfect partner for the dissemination of ASAM standards in China".

Jihu Zheng, General Manager of CATARC Automotive Data Center, also sees the cooperation as positive: "The goal of CATARC ADC is to promote cooperation between the Chinese and the international automotive industry.  Standardization is the key to do this. Since ASAM offers some of the leading standards for validating autonomous driving functions, we consider the cooperation with ASAM to be very important in order to bring in the interests of the Chinese automotive industry. We will support local companies in using the ASAM standards effectively and in incorporating their local requirements".